Jagran Pehel participates in the first Global Summit on the Looming Co-Epidemic of Diabetes and Tuberculosis as the NGO Partner
4th November 2015

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Six of the 10 countries projected to have the greatest numbers of people living with diabetes by the year 2035- China, India, Brazil, Indonesia, Pakistan and the Russian Federation-are also classified as high TB burden countries by the World Health Organization.
The Union against Tuberculosis and Lung Disease, The government of Indonesia and the World Diabetes Foundation hosted the first Global Summit on the Looming Co-Epidemic of Diabetes and Tuberculosis at Bali, Indonesia on 2nd& 3rd November 2015. Mr. Anand Madhab, CEO – Jagran Pehel was the NGO partner invitee and Mr. Mukesh Kejriwal from Dainik Jagran was the media partner invitee. A diverse group of political leaders, healthcare practitioners and affected communities have gathered in Bali to map a global strategy to head off the looming TB- diabetes co-epidemic.
Mr. Anand Madhab, during his session shared his views on: a) The role of media in addressing the looming co-epidemic of TB-DM and b) The model awareness campaign Jagran Pehel is currently implementing.
Jagran Pehel and The union had launched a project on enhancing awareness about TB and DM linkages in the community at non-NCD implementing districts from the state of Bihar. A study was conducted to determine the usefulness of screening the people for TB and diabetes attending the campaigns. Today, tuberculosis (TB) continues to be a major public health problem in India. The looming epidemic of diabetes mellitus (DM) is presumed to be detrimental to the ongoing TB control efforts in the country. The National TB Control program has a policy of screening all TB patients for diabetes at districts where non-communicable disease program is implemented. The key results of the campaign showed that a total of 51,702 people were screened for TB and DM during the period. Among them 1448 (2.8%) persons had suffered from TB and 3023 (5.9%) had diabetes. Among those with TB only 539 (37%) of patients had completed their TB treatment; while only 507 (16.7%) diabetic patients were on treatment. Among those who had TB and diabetes, 382 (8.4%) persons had suffered from both TB and diabetes.
While delivering his lecture in the conference Mr. Anand also shared that –For an effective mass outreach we need to engage media from the very inception of a programme. He said that Media raises awareness, influences behavior and generates public opinion, All the social problems have to be addressed by the media and newspaper in particular, from a different perspective and Media initiates intellectual debates on prime concerns of the society.
He said that TB and diabetes are two of the world’s leading causes of death and disability.  Both TB and diabetes exact significant economic costs on society, including both the direct costs of healthcare and indirect costs of disability, lost productivity, forgone investment in human and physical capital, and death. Despite strong evidence to confirm a link between TB and diabetes mellitus; there is very little knowledge amongst people.
He strongly emphasized the need for creating the awareness in the community on the inter-linkages between TB and DM. Currently, even the media does not talk about it:  very few stories on the dual linkage published. We need to Foster partnerships between: a) Development Sector and media, b) Community and media, c) Govt. and media and d) Business houses and media.
He concluded by a brief presentation on the 360degrees awareness program run by Jagran Pehel. He said that Jagran Pehel, a nongovernmental organization has partnered with Jagran Group, one of the major media conglomerates of the country to address various social causes and create awareness, raise public debate and thereby bring policy change.
After convening a two day Summit this week in Bali, the Indonesian Ministry of Health, together with the International Union Against Tuberculosis and Lung Health and the World Diabetes Foundation, today signed the Bali Declaration, uniting more than 100 global health officials and experts behind a global campaign to fight the twin scourge of TB and diabetes.
The Bali declaration recommends: a) To undertake action in our various capacities to support efforts to address the looming TB-diabetes co-epidemic as a public health priority, and b) To accelerate the implementation of the Collaborative Framework for Care and Control of Tuberculosis and Diabetes, produced jointly by the World Health Organization and the International Union Against Tuberculosis and Lung Disease, including by pursuing supportive policy actions and mobilizing resources.
The Bali Summit was convened just few weeks prior to the 46th Union World Conference on Lung Health to be held at Cape Town, South Africa, the world’s largest gathering of TB experts, advocates and members of TB affected communities.

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