About Us

’Pehel’, literally meaning ‘initiative’, signifies our effort as a change agent for inclusive and sustainable social development and our commitment towards amplifying people’s voices.

Pehel, The Initiative (popularly known as Pehel), registered under the Societies Registration Act 1864, is actively involved in awareness generation aimed towards behavioral change and advocacy on social issues through innovative means of mass communication throughout the country. Pehel works across a diverse spectrum spanning sustainable livelihood, hygiene and sanitation, health, education and gender. 

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